Top UK Sportsbook Exclusive Offers

If you’re looking for the top new customer offers and best-matched betting offers, you’re on the right page. After browsing our top recommended sports betting sites above, continue reading this page to uncover everything you need to know about the best sign up offers and other bookmaker promotions.

 

What Are Bonus Codes?

Bonus codes are made up of a unique string of characters and are a way for a sportsbook to offer bonuses to a specific demographic. Inputting a sportsbook bonus code when registering an account or making a deposit will activate an exclusive promotion.

Most UK sportsbooks advertise new customer offers, some of which will need a unique bonus code to unlock them. They do so to attract a specific demographic of players (in this case, customers who don’t have a registered sportsbook account). It’s a win all around because the bookie gets a new player while you get a sweet sign up bonus.

On the whole, UK bookies don’t usually require bonus codes for new customer offers. Since it’s your first ever deposit, they’ll know it’s the sign up bonus you want to claim. Instead, bonus codes are mainly used for reload bonuses or sponsorship offers (but more on that later).

These are some of the most recommended best betting sites on the market:

Deciding Where to Claim a Bonus

Our expert team of reviewers is constantly scanning the top UK sportsbooks to find you the latest and greatest bookie bonuses. We only recommend sites offering bet sign up offers with fair terms and conditions and a generous reward. At the same time, we scrutinise every aspect of the sportsbook to ensure it is reputable, secure, and ultimately worth opening your wallet for.

You can rest assured that the Playright review team has vetted any bonus you claim from our list of betting welcome offers. We do the hard work so that you can relax and pick a sign up bonus that suits your needs, whether that’s extensive market coverage, competitive odds, low minimum deposits or one-time playthrough requirements.

Recommended Betting Sites

When deciding which UK bookmaker to wager with, many UK punters base their decision on the quality of the sign-up bonus. With so many bookmakers competing in an oversaturated market, it’s worth shopping around for the best sign up offers instead of just taking the first one you see. After all, you never know what could be waiting around the corner.

 

Types of Offers

Alongside having a number of sportsbooks to choose from, you will also come across a variety of bonus types at our endorsed bookies. Some are exclusive to new bettors, while others are aimed at existing players. Below, we’ve listed some of the most common bonuses you can find on offer at our top recommended online sports betting sites.

 

Sign Up Bonus

This offer is reserved exclusively for new players. Bet sign up offers are rewards you receive when registering a new sportsbook account. Often referred to as new customer offers, sign up bonuses can include anything from free bets and sportsbook credit to the elusive no deposit bonus.

No Deposit Bonus

As you would expect, no deposit bonuses can be trickier to find than bonuses that require a deposit. Just like it says on the tin, you do not need to make a deposit to claim a no deposit bonus, which is why they are firm fan favourites. Simply register your new account, and voila: the offer is yours.

It’s true that nothing comes for free in the online sports betting industry, but no deposit bonuses certainly come the closest. Yet, sportsbooks don’t make much money from handing out free bonuses, so no deposit offers will typically be of low value but come with high wagering requirements. As long as you don’t expect to win a lot of money from a no deposit bonus, they are a great way to try out a sportsbook without any financial commitment.

Deposit Match Bonus

This matched betting offer is considerably more popular at UK bookmakers. You must make your first deposit to your chosen sportsbook to claim a deposit match bonus. The bookie will then match a certain percentage of your deposit in bonus money. The best-matched betting offers will double your deposit (if not more).

Say a sportsbook offers a deposit match bonus of 100% up to £200. If you deposit £50, you will receive an additional £50 in bonus funds from the sportsbook. Though these types of matched betting offers are typically found at casino sites, it’s not uncommon to find them at UK sportsbooks.

Free Bets 

Arguably the most common of all betting welcome offers, free bets are stakes you can place that are paid for by the sportsbook. Free bet sign up offers are typically activated once you make your first deposit to the sportsbook, though many UK bookies will offer no deposit free bets to incentivise new players to register.

Risk-Free Bet

Risk-free bets are closely associated with matched betting offers, except they work in the opposite way. While matched betting offers give you additional money on top of your deposit, risk-free bets will refund your first bet in bonus credit if you lose (up to a certain amount).

Though it does a great job of describing the offer, the term ‘risk-free bet’ is used more by American sportsbooks. In the UK, risk-free bets can often look like regular free bets, except that they will specify in the T&Cs that the free bet comes if your bet loses. Essentially, this type of bet is a returned stake offer.

For example, Unibet currently offers a sportsbook sign up bonus of up to £40 plus a £10 casino bonus. However, if you look closely, you’ll see that you only receive the offer if your first bet loses. Therefore, Unibet is essentially offering a risk-free bet of up to £40 (plus the £10 casino credit).

Odds Boost 

You can find odds boosts at most online bookmakers in the UK. They are typically offered to existing players and have greater betting odds on a specific market or sporting event.

Sponsorship Bets

Sometimes a sportsbook may have a sponsorship deal with a particular sports team. In these cases, it can usually offer improved odds on events involving the team.

Mobile Offers

Mobile betting is quickly becoming the most popular way of placing sports wagers in the UK. As a result, bookies are offering more and more bet sign up offers that are available for mobile bettors only. These exclusive offers can be claimed through the sportsbook app and include betting welcome offers, free bet bonuses, and odds boosts.

Casino Offers

Nowadays, most of the top online bookmakers will have an accompanying casino. The bookie will often offer a separate sign up bonus that you can use in the casino (although you usually won’t be able to claim both the casino and sportsbook new customer offers). You’ll typically find deposit match bonuses and free spins on offer, though the exact contents of the promo will differ between betting sites.

The Small Print: What to Look For

Even the best sign up offers come with terms and conditions. It’s essential to read through the small print thoroughly before making a deposit, or you may find yourself getting caught out by flashy promotions and wind up stuck with impossible conditions. You need to keep an eye out for restricted markets, qualifying banking options and strict wagering requirements when claiming a sign up bonus.

Odds

Some of the best matched betting offers will have rules about the odds you can place. Most times, this will involve you having to place a bet with minimum odds. Any such requirements will be made clear in the T&Cs, so look for this when choosing a sign up bonus.

Markets

While some bonuses are geared towards specific markets like football and tennis, most free bet sign up offers will give you more flexibility over the markets you can wager on. However, some bookies will place restrictions on their matched betting offers. Though this is not as common as minimum odds requirements, it’s essential to look for market restrictions before wagering free bet sign up offers.

Payment Options

Many bookmakers don’t accept e-wallet payments on new customer offers to reduce fraudulent activity and bonus abuse. Skrill and Neteller are most often excluded from bonuses, though some sites may not even allow PayPal payments. Always check for any excluded payment options; if you don’t, you won’t receive the bonus, and the bookie may refuse to issue a refund.

Other Terms and Conditions

Another condition to look out for is the wagering requirement. This is the number of times you must wager your free bet or bonus credit before withdrawing it. You don’t want to spend hours looking for the best matched betting offers, only to make a deposit and find out they have unattainable wagering requirements.

Expiry Date

As the age-old saying goes, “all good things must come to an end”. The same applies to new customer offers. All betting welcome offers and matched betting bonuses will have an expiry date. You must use your bonus and complete the wagering requirements before it expires. Otherwise, the bookie will cancel the offer, and you will lose any winnings.

 

UK Online Betting

Online betting has taken the UK by storm and is now the nation’s preferred gambling method. Millions of wagers are placed every week at the UK’s top bookmakers, and the ease, convenience and flexibility of online betting mean you can do so from the comfort of your own home. With multiple sportsbooks to choose from, it’s no wonder that many punters base their decision on which bookies offer the best sign up offers.

We only recommend the cream of the crop in our expert guide to exclusive UK betting welcome offers. Whichever sign up bonus you choose, you will benefit from fair terms, high levels of security and – of course – a generous reward.