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The UK has always been a punter’s paradise. It’s one of the few countries where you’ll find a regulated, accessible and competitive betting scene that’s had the time to mature into a mainstream entertainment product. Betting’s move online has – if anything – made things even better. It’s brought improved access, increased value, greater opportunity and revolutionary new forms of betting.
It’s clear we’re in the midst of the biggest shift in the UK betting industry since off-site betting was first legalized back in the 1960s. There are still plenty of high street bookmakers – some 8,700 according to last year’s count – but the latest numbers show that online betting has exploded into life:
A mature market. We’ve always been a sports-crazy nation, exporters of football, rugby and cricket among many other popular pastimes. On top of that, the early legalization of high street betting has given generations of Brits complete comfort with the notion of betting as an integral part of watching sports, as well as an intuitive understanding of basic betting concepts.
Online betting has taken this even further. Now there’s no need to even set foot in a bookies. It’s simply a case of taking your phone out of your pocket and placing a quick wager. What could be easier?
Technological innovation. We won’t go into all the ways the internet has impacted our daily lives, just suffice to say that from hailing a cab to buying insurance, it’s changed everything. Not only has the internet made betting much more convenient, but it’s also brought about the conditions necessary for in-play (live) betting, early cash outs, and mobile betting – three of the main drivers of online betting’s popularity. It’s also allowed bookies to present a much broader and deeper range of markets.
Established regulatory framework. There’s no bigger advantage to being a punter in the UK than the safe and well-regulated online betting environment. Trust is a huge issue, for bookmakers specifically, and internet businesses in general. So, having a longstanding regulatory framework in place, which requires all online betting providers to have a license, and to provide effective dispute resolution and problem gambling support, gives British punters much more confidence to bet online than in countries where betting is more associated with criminality.
We’re here to help you make the best choices about your sports betting online. How you get there depends on what’s most important to you.
You can start by checking out our up-to-date overall recommendations for UK punters on this page. From there you can delve into some of our in depth betting reviews which cover the whole range of UK betting operators from high street giants like Ladbrokes Betting to new start-ups like Sport Nation. If you’re interested in the betting sites welcome offers we’ve got that covered with our free bets page featuring many exclusive to Playright offer. You can also use our selection wizard to easily do a side by side comparison of the features on different sites.
Whether you’re interested in betting on racing, football, tennis, cricket, rugby, boxing, UFC or e-sports our sports betting guides provide updated recommendations for where’s best to bet, but also explain how we choose those sites, and where to find the best tips and advice to help you succeed. If you want to find the best place to bet on a big sporting event like Wimbledon, the Grand National or the FA Cup, we also have individual betting guides to the UK’s most popular sporting events.
If there’s one thing we won’t compromise on, it is trust and player safety. We’ll happily review a betting website with no free bet offer or no mobile app, but you’ll never find an online bookmaker reviewed on this site that’s not properly licensed to accept British punters. Equally, if a bookie has shown a lack of commitment to player fairness in the past, you can be sure you’ll read all about it in our review.