BetTom Review:

BetTOM Sportsbook went live in 2025, offering online sports betting, casino gaming and virtual sports betting to UK users. It’s operated by a UK-based company, Bet Tom Limited, and it provides a huge range of almost 40 sports to bet on, including in-play and live betting. When you join the sportsbook, you’ll also be able to benefit from a variety of promotions, including a lucrative free bet welcome bonus. Learn more about the bookmaker, including how you can get your hands on this generous sign-up promotion, in our BetTOM Sportsbook review.
BetTOM is operated by Bet Tom Limited, a company based in the South-East of England. This is the only sportsbook operated by the company, although it was founded by Paul Colley, a former Goodwin Racing employee, and Tom Head, the son of Goodwin Racing founder Julian Head. Goodwin Racing operates BetGoodwin, which, like BetTOM, utilises software supplier EveryMatrix for its casino and betting operations. On Trustpilot, the site has an average rating of 3.4 stars out of five, from a total of over 250 reviews.

Bet Tom Limited received its UK Gambling Commission (UKGC) licence in 2024, allowing it to legally offer online sports betting and casino gaming to users in the UK. Since acquiring its licence, BetTOM hasn’t faced any regulatory action.

The UK online sportsbook is accredited by IBAS, the Independent Betting Adjudication Service. This means that if you have any kind of dispute with BetTOM, you can have it resolved by an impartial adjudicator, ensuring you’re treated fairly.

Under the terms of its UKGC license, you’ll need to provide your full details and verify your account when you sign up. This is a pretty quick and straightforward process, and it aims to prevent underage gambling, fraud and money laundering. You’ll just need to upload a copy of your ID. Encryption is used to secure your personal data and prevent your information from falling into the wrong hands.

You can fund your BetTOM account using debit cards like Visa and Mastercard, mobile wallets like Apple Pay, and bank transfers. The minimum amount for both deposits and withdrawals is £10, whereas you can cash out up to £99,000 using bank transfers, which is ideal for high rollers. Withdrawals are usually processed within the same day for transactions of under £10,000.

You can log in and place bets at BetTOM wherever you go, as the sportsbook is compatible with mobile devices. The site is built on HTML5 technology, which means it is optimised for mobile browsers and loads quickly on smartphones and tablets. In addition, there’s a dedicated BetTOM mobile app, which you can download for free from the Apple App Store or Google Play Store.

When you’re betting on mobile, you’ll be able to easily browse through a variety of events and place bets with a few taps of your screen. If you want to use the app on your iPhone or iPad, you’ll need iOS 11.9 or later and at least 11.9 MB of free space. If you’re an Android user, the UK sportsbook app requires 2.38 MB of space and Android 10 and up.

Thanks to the mobile site and mobile sportsbook app, you can place bets anytime and anywhere within the UK, as long as you have a stable internet connection.

When joining BetTOM for the first time, you can claim the generous welcome bonus, which will refund a percentage of your losses on the first day of betting. This offer will give you free bets to refund any bets you lose, while also giving you free spins to enjoy in the online casino.

To qualify for the welcome bonus, you’ll need to register an account and place several wagers, ensuring you meet the minimum bet amount and odds requirements. Each bet will need to be placed on separate events and should settle on the same day you created your account to qualify.

The sportsbook will then refund any losing bets with free bets, which have to be used within a specific amount of time. While you can’t withdraw your free bets, you can withdraw any winnings from them.

Meanwhile, the free spins you’ll get are available to use on one of the most popular online slots of all time. Keep in mind that your free spin winnings come with wagering requirements and win caps.

Ultimately, the BetTOM welcome bonus is really simple to use and ideal for anyone who wants to minimise their risk when betting. However, it’s essential to make sure that you read all the terms and conditions, as you’ll need to make sure your bets meet specific criteria to qualify.

Throughout our BetTOM review, we didn’t find too many regular offers available. Although the sportsbook does guarantee the best odds on all UK and Irish horse racing and greyhound racing, this is a standard feature of most UK sportsbooks.

Aside from that, the sportsbooks will also pay out on official race results, as well as the first past the post result on UK and Irish horse racing. This promotion applies only to the race winner market and doesn’t apply to horses that are demoted.

There is an extensive range of betting options available at this British sportsbook, with 38 different event types you can bet on. This includes a massive range of traditional and niche sports, as well as eSports, politics and specials. As you’d expect from a British online gambling site, all of the most popular UK sports such as football, horse racing, cricket, rugby, tennis and greyhound racing are covered.

The sportsbook homepage features the A-Z list of sports on the left, with popular sports above it. Alongside the popular options are sports such as American football, Gaelic football and hurling, table tennis, volleyball and cycling. You can also select sports from the horizontal menu at the top of the sportsbook. This will show you popular events taking place today, but you can switch to live, starting in 60 minutes, 2 hours, tomorrow or later. You can also switch between competitions to see further options for each sport.

Every sport at BetTOM has a wide range of options to choose from, with plenty of different competitions and markets. Of course, the most popular sports like football will have significantly more betting variety compared to something like biathlon. For example, the horizontal menu allows you to select between 100 different countries and continents.

Popular football matches, such as those in major European leagues like the Premier League, offer more than 600 markets to bet on. These include:

• Match betting
• Both teams to score
• Correct Score
• Goals over/under
• Handicap result
• Double chance
• Draw no bet
• Total corners
• Halftime or fulltime

Major events at BetTOM also include bet builder markets and featured bet builders. These combine multiple bets on the same match into a single bet, increasing your odds. For example, you bet on the result, the total number of goals and the first goalscorer. Fast markets are sometimes offered too, which allow you to bet on outcomes within 5, 10 and 15-minute intervals, such as whether a goal will be scored within the first 10 minutes.

Comparing the odds between BetTOM and other major UK sportsbooks, we found that there is some pretty good value here. Picking a random upcoming Premier League match, we found that BetTOM offered better match odds on 10 out of 17 popular sportsbooks. Meanwhile, the odds at BetTOM were only worse compared to 2 sites, and level with the remaining 5.

Live odds are available at BetTOM UK, either by selecting the live section on the horizontal menu for any sport or the in-play tab on the homepage. From the main in-play page, you can scroll between sports on the horizontal menu, with the number of events currently taking place shown on each sport.

The number of live betting markets depends on the sport and the popularity of the event, but we found many football matches with close to 200 live markets available to bet on. A few popular markets are shown on the main in-play tab, but you can select any event to see all of the betting options.

Opening the event will also show you the live stats and other data, including the pitch view, timeline, standings and lineup. Some events, including racing, eSports and table tennis, are also streamed live for you to enjoy. Look out for the live icon, and select the event to open the stream and watch the action as it happens.