Paddy Power and Betfair team up with Octoplay to launch its slots and games in the UK market

Swedish gaming and slot studio Octoplay has announced a partnership with Flutter Entertainment-owned brands Paddy Power and Betfair.

playright team
Dec 24 2023

This collaboration is aimed at introducing Octoplay’s gaming products to the UK market.

Under the terms of the agreement, Octoplay’s array of slots and games will be available exclusively through the Paddy Power and Betfair platforms. This exclusivity extends not only to the current offering but also includes any future releases from Octoplay as the company seeks to expand its catalogue of slot games.

Carl Ejlertsson, Chief Executive Officer at Octoplay, said, “Paddy Power and Betfair are exactly the calibre of operators that we want to provide our games to, and these partnerships are a testament to the incredible work that the team puts into each game that leaves our production line.”

“We never compromise on quality and always ensure that players are excited and entertained from their first spin to the last. This deal takes us one step closer to our ultimate goal to be a leading supplier to all operators in core regulated markets across the world.”

Andrew Kerr, Head of Paddy Power Games, said, “Octoplay is an impressive game developer led by a talented, experienced management team and with a portfolio of slots that players want to play. This is a powerful combination and one that will see Octoplay go from strength to strength while greatly benefiting the product offering of our Paddy Power and Betfair brands.”

Octoplay also received ISO 27001 accreditation in 2023, an international standard for information and security management systems. Additionally, Octoplay secured a Swedish supplier license from the regulator Spelinspektionen. Octoplay’s expansion in 2023 includes obtaining licenses to operate in Malta, Romania, Sweden, and now the United Kingdom.

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Written by: playright team
Dec 24 2023