Stoke-on-Trent’s own bet365 is a phenomenal success story in the world of sports betting. From humble origins as a chain of family-owned betting shops, the business grew into what is undoubtedly one of the world’s biggest sports betting platforms, and a clear market leader for punters in the UK. Employing over 3,500 people and reaching some 23 million customers worldwide, Bet365 is kind of a big deal.

A multi-award winning operator with decades of experience, and official sponsor of their home Premier League team Stoke City FC, bet365 has one of the most impressive pedigrees of any UK sportsbooks. But does the sportsbook justify their reputation?


Safety and Trustworthiness

As a starting point, anyone betting at bet365 can have absolute peace of mind that they’re dealing with the pros. This is a massive company – chief executive Denise Coates has been known to pay herself salaries in the hundreds of millions each year, from this multi-billion pound company. As corporate as they come, bet365 punters can be certain they’re betting with the real deal – a legitimate, trusted operator well-versed in running a safe and secure, top tier sports book. Over 23 million repeat gamblers means they’re doing something right, and it doesn’t take too long to figure out why they’re top performers.

bet365 is fully licensed and regulated in the UK, under the watchful eye of the Gambling Commission – no less than you’d expect from a compliant sportsbook. This ensures they adhere to the laws and regulations within the UK, and means bettors can take comfort knowing there’s an independent third party watching over their every move. As an additional point, it’s also been noted that bet365 actually pay taxes in the UK, rather than basing their operations offshore – not a deal breaker for most players, but another good reason for British players to get behind this fully British business success story.

Bet365 invests heavily in technology to keep their punters safe, including on-site SSL encryption and the most secure payment gateways on the market. While payments are invariably handled through third parties like PayPal, Skrill and Apple Pay, they are integrated with safety and security at the forefront of their considerations. This extends to their mobile apps, so you can rest assured you’re betting in a completely safe environment with one of the most trusted names in the business.

Of course, you don’t get to the size of bet365 without a number of complaints, and if you look online, you’ll find them. There are even some complaints that have led to legal challenges and prolonged court cases. This is nothing to worry about – most sportsbooks have complaints, and bet365 is no different, they just have more customers. While there are a few complaints outstanding, these mostly tend to relate to instances where users have breached the terms and conditions, or where problems have arisen with withdrawals, and there’s nothing that would indicate a company-wide issue of concern for new customer. On the whole, the vast majority of their customers have an enjoyable experience, and come back to bet365 time after time.

Deposits & Withdrawals



No prizes for guessing, bet365 also benefits from some of the best sports betting apps on the market. Whether you’re an iOS or Android user, they’ve got you covered. The apps are stylish, instantly recognizable from the bet365 branding, but they’re also incredibly easy to use. Wether you’re flicking through in-play markets, managing your cash-out bets, or just looking to deposit or withdraw money from your account. The apps load quickly, are incredibly stable and secure, and just do everything well.

There’s also the mobile site, which renders automatically in-browser on any smart device – no apps involved. If you need to, you can simply access bet365 on your device browser, login and you’re ready to go, exactly as you would if you were betting on a laptop or desktop computer. Between the first class mobile apps and the seamless mobile browsing experience, bet365 show the rest how it’s done.




Instant Play

iOS App

Android App


Betting Markets And Odds Quality

There are a huge range of betting markets covered by bet365, ranging across all major (and even some minor) sports. These are generally accessed by clicking on the fixture, which in turn allows you to access the full range of secondary markets on offer. These are arranged in a tabbed form, so you can easily browse over the list of markets before getting down to the odds.

In terms of odds quality, bet365 is matched with the other major bookmakers, verging towards being slightly better value in some cases. bet365 often sets the benchmark for others to follow, and on a quick spot check, they were offering the same, sometimes fractionally better, odds than Paddy Power and Betfair.



Horse Racing


Formula 1







American Football

Aussie Rules

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Horse Racing
Formula 1
American Football
Aussie Rules
Greyhound Racing
Gaelic Games
Table Tennis
Show Jumping
Ice Hockey
Winter Sports

In-Play Betting

bet365 are in-play specialists, with a lineup of real-time betting markets visible under the ‘In-Play’ tab. Choose your preferred sports from the top bar to see all the events currently underway, complete with live odds updated in real-time to reflecting the changing dynamics in each football match, tennis match, horse race or whichever other event you’re betting on. Clicking on any of the listed fixtures gives you access to the more in-depth markets, where you can bet against more nuanced outcomes. It’s easy and intuitive to use, and a clear front-runner versus other online bookies for betting in live time.

A smaller number of these events are available to be live streamed if you have a funded account and/or have placed a bet within the last 24 hours. This is another nice addition for those who enjoy watching their bets come in.

In-Play/Live Betting

Cash Out Betting


Non-Sports Markets

Live Streaming

Virtual Sports Betting



If you have any inquiries, please contact thorough bet365 site.


If you have any inquiries, please contact thorough bet365 site.

Review Summary

bet365 really needs no introduction, and if you’re considering whether you should bet with them or not, you’re already a prime candidate for setting up an account. They’re one of the biggest and most reputable sportsbooks in the UK, and it’s hard to imagine anyone dismissing bet365 as a viable contender for their online or mobile betting.

Their market selection and odds quality is second to none, as is their platform – whatever device you’re playing on, it’s an easy, enjoyable experience. Added extras like live streaming (with over 140,000 events a year) combine with their in-play and cash-out functionality to make bet365 a quality choice.

If there were any bones to pick, it might be the terms and conditions of the bonuses and promotions, which seem a little more complicated than you might expect. This is in part down to the fact that bet365 don’t really need promos to attract players – they do everything right, and if you’re not already won over by the offering, it’s unlikely better terms will do it for you.

On balance, while they’re not perfect, they’re pretty close. Only a rating of 10 out of 10 would do justice to bet365, testament to the work they’ve done over the years to establish their brand as the best in market for online sports betting in the UK.

If you feel like Bet365  is not for you, visit our Bet365 Alternatives Page.

This review is based on the writer's personal opinion.
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