It seems that in the 2010s, any and every established brand is looking to launch a bingo site, especially if their demographic happens to overlap with the typical bingo audience.

Answering a growing market demand, the growth of online bingo gaming has been phenomenal, which probably explains why Heart– the famous UK radio station – has joined the hunt. Debuting back in 2010, with major amendments made to the site during 2016, Heart Bingo has been attempting to make a clear impact within the online bingo realm,

Software providers
  • Software Providers

Safety and Trustworthiness

For every player, the urge is always to jump into the bingo experience without a care in the world. But due diligence is something that everyone should undertake to ensure that the bingo site they choose is a fair and safe bingo site.

In the case of Heart Bingo, we can vouch for the legitimacy of the platform, as it has not one, but two operating licenses. Both the UK Gambling Commission and Gibraltar Gambling Commission verify the credentials of Heart Bingo, which means that safety when playing here is pretty much assured. Dispute resolution is handled by the European Commission’s Online Dispute Resolution (ODR).

Adding to the licensing credentials of Heart Bingo, the site also has certification from Abilott, which rubberstamps the technological security of the brand. Finally, it’s worth noting that Heart Bingo implements SSL encryption throughout the site, ensuring that your private account information remains secure at all times.

It’s always a good idea to try and get an idea of player sentiment before jumping onto a new site, even when everything looks great on paper. In this case, Heart Bingo seems to fall in the middle of the pack. There are few glowing reviews, but most complaints that do exist revolve around player exclusions and the usual unsubstantiated accusations of game rigging. All in all, nothing unusual to report.

Deposits & Withdrawals

All the commonly used methods are here (see the table below). The withdrawal times are lightning fast, with the processing time being just 48 hours, depending on the method.


Bonuses and Promotions

At Heart, you can pick up a £40 bonus for a £10 deposit – in other words, you pay £10, you play with £50. This is subject to a 4x wagering requirement, which is a little bit more generous than some of the other bingo welcome bonuses we’ve seen. In addition you get a generous 30 days to meet the playthrough requirements. This offer is far from being attractive as a free bingo no deposit offer, but it’s not bad. To be eligible for the bonus you’ll need to wager at least £10 in cash on any game(s).

Rather than offering separate bingo and slots bonuses with separate T&Cs, Heart allows you to play through those wagering requirements on casino games too. Slots contribute 10% (equivalent to 40x) towards the rollover, instant and casino games, 5%, and roulette, 2.5%.

Heart Bingo actually sprung a few surprises on us when it came to promotions, as the site rolls out some pretty good deals that are well worth looking into and taking advantage of. During our time reviewing this site, we encountered no less than nine running promotions, with many having the potential to put cold hard cash in your back pocket.

We especially liked Sugar Rush, which gives players who get one line, two lines or a full house the chance to boost their winnings by a random percentage, up to 200% (Candy Club room, 11am-12pm daily).

There’s a guaranteed daily £500 house jackpot game, held every evening in their Candy Club, with other regular jackpot games running at set times throughout the week. There are also some decent promotions on an ongoing basis too, like BOGOF Mondays and Free Bingo Mornings on Tuesdays and Thursdays.

The slate of promotions, rewards and loyalty schemes is really Heart Bingo’s strong suit, so if you’re someone gets a thrill from such things it could be worth overlooking some of the rough spots and getting stuck into the offers.

Game Selection

The biggest issue when it comes to branded bingo sites is that they often fall short in the departments that matter most. Lack of game choice is a huge bone of contention for many bingo fans. It’s painful to report that Heart Bingo fails to buck the trend. The game selection here really is poor when compared to other brands out there – such as Coral Bingo.

There are just six bingo rooms available here (yes, just 6!), with these rooms split between 90-ball bingo and 75-ball bingo. This level of choice just isn’t enough, as there is absolutely nothing unique here to get excited about. The site does, however, throw more than 96 slot games into the mix from the likes of IGT (Cleopatra), NetEnt (Starburst), Playtech (X Factor).

But that simply doesn’t do enough to make up for the barely-there selection of bingo games available. When it comes to choice, Heart Bingo must do better, as this game selection really does fall well below what players expect nowadays.

Getting around the Heart Bingo platform is easy enough, as with a couple of clicks you can easily jump into any game. That being said, with the game selection here being as basic as it is, it would be almost impossible for Heart Bingo not to have an easy-to-grasp UI. And although it’s functional, the design is half-hearted and dated, with too much text and tiny images. Very little has been done to capture the personality of the radio station, which is a real shame.

Bingo Games







Themed Games



Other Games



Chat games

Table games

Mobile App

Redeeming features within the digital walls of Heart Bingo may be hard to come by, but the mobile platform is at least easy to get on board with.

No app needed, the Heart Bingo mobile site is pretty much a straight facsimile of the main site. All you have to do is log on via a mobile device (iOS or Android). In terms of game numbers, you have the two basic bingo games plus 49 slot games to work with. While it’s not perfect by any means, Heart Bingo does at least have a mobile platform that works and is easy to use.




Instant Play

iOS App

Android App


Customer support at Heart Bingo is standard fare, as the likes of email, freephone, and live chat are all offered up.


Customer support at Heart Bingo is standard fare, as the likes of email, freephone, and live chat are all offered up.

Review Summary

Prior to launching back in 2010, the hype surrounding Heart Bingo was evident. Then, upon the site upgrade in 2016, plenty was expected of Heart Bingo once again. What’s clear is that Heart Bingo has been falling a bit short for over half-a-decade now, and not much has changed in 2017.

The big problem is the lack of variety to be found in the bingo lobby, which should really be the foundation upon which the rest of the site is built. Six rooms and a couple of standard game varieties is too little, compared to the very best sites. On the plus side, the site (both desktop and mobile) is pleasant to use, if a little lacking in the design department, and the range of promotions is both large and quite varied. Still, when there’s twice as many promos on offer as bingo games, something isn’t quite right.

It isn’t that this is a bad site. It’s just that, aside from working through that decent sign-up offer, there isn’t much to recommend it over other sites we’ve tried.

If you are looking for a bingo site that would feel fresh and new, we recommend newly lunched Rosy Bingo.

In case you what to deposit just 5 pounds, visit our 5 pound bingo page.

This review is based on the writer's personal opinion.
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